Cookie policy

We, Valuator Ltd. Belgrade, with headquarters at Veljka Dugosevica 54, Belgrade, registration number: 21729540, VAT: 112737776 (hereinafter referred to as: "Valuator" or "We"), respect your privacy and value the relationship we have with you.

As with many companies, We use technology on our platform valuator.rs (hereinafter referred to as: the platform) based on which we obtain data that helps us improve your experience and our products and services. Cookies (hereinafter referred to as: "Cookies") that we use, enable our platform to function and help us understand which information and advertising are most useful for you, as our visitor and our user.

WHAT ARE COOKIES AND HOW ARE THEY COLLECTED?

Cookies, pixel tags, and similar technologies are small files of information that are downloaded from any device with enabled internet access - such as your computer, smartphone, or tablet - when you visit a website. Cookies are then sent back to the website they came from, with each subsequent visit, or to another website that recognizes that cookie. Cookies perform many different and useful jobs, such as remembering your settings, generally improving your 'online' experience, and helping us to offer you the best products and services.

There are many types of cookies. They all work in the same way, but they do differ. About the cookies you can find on our platform, please see the relevant section below.

WHY DO WE COLLECT COOKIES?

We use cookies when a user uses our platform. Cookies tell us which pages you visit and how often. We use this information to increase the usefulness of our platform, primarily for technical reasons, such as better navigation on the website. In addition, we use website add-ons that store data in your local browser to better understand website analytics. These data are deleted when you close your browser.

Our platform also uses cookies to manage internet advertising programs. Cookies track your browser so that they are always recognized when you access other internet sites, and they provide you with relevant advertising. Our advertising management system allows the use of pixel files and cookies to provide us with advertising information when you access our website. We also use pixel files to determine when you have opened a promotional offer and other interactions related to that promotional offer, such as when you click on a link. These pixel files are usually valid for a certain number of days and are enabled by the provider of our advertising management.

We analyze how the platform is used and how often it is visited (for example, our platform may contain measurement software that is owned by us and which will allow us to contribute to market research). When you visit our website, some of the cookies will be targeted cookies, so we can see what types of websites interest you. After that, we can place ads on your browser based on your interests.

Cookies also allow us to select ads or offers that are most likely to appeal to you, to show you while you use online services, or to send you marketing messages. We use cookies to track responses to online ads and marketing messages. Cookies help us show you an ad that will be interesting to you, as well as control how many times you will see it and measure the effectiveness of our advertising campaign.

We also use cookies to collect anonymous, aggregate statistics that help us understand how people use our platform and help us improve the structure and content of the platform, and also help us measure the effectiveness of advertising campaigns on our and external websites.

WHO COLLECTS COOKIES?

Depending on the content, cookies can be set by us (as defined in the Privacy Policy) or by third parties.

COOKIES SET BY US

These are the cookies that we set on our platform, which you are currently on, and that you use when you view our platform.

THIRD-PARTY COOKIES

Our platform may contain certain content that comes from other websites (e.g. LinkedIn, Facebook, YouTube, Instagram, etc.) in which case these other websites may set certain cookies on our platform. These are cookies that are not set by us as the platform owner. Through these cookies, third parties that have set them can obtain information about your behavior on our platform.

If you do not want to accept third-party cookies, you can deny access to them by denying consent through our cookie management tool or your internet browser settings.

WHAT TYPES OF COOKIES ARE ON OUR WEBSITE?

STRICTLY NECESSARY COOKIES

These cookies are of essential importance for our platform to function properly. They allow you to use all the features of our platform and access all the content. These cookies, although collecting certain data from your computer, do not serve to identify you as an individual, but rather to enable you to use our platform.

If you do not accept these cookies, you may not be able to use our platform or access certain content and features will be disabled.

FUNCTIONAL COOKIES

The purpose of these cookies is to remember information you have already entered (such as username, language selection on the platform, font size), to provide you with improved and better functioning of our platform. Functional cookies also serve to enable certain platform features, such as playing videos, which are only done at your request. These cookies may contain personal data you have left on our platform.

If you do not accept these cookies, it can affect the performance and functionality of the platform and may limit access to content.

PERFORMANCE COOKIES

Performance cookies are used to collect information about how you use our platform, including data on how often you visit our platform, which pages you frequently visit, how much time you spend on our platform, etc. These cookies are used exclusively to improve the performance of our platform and provide you with a better user experience. Performance cookies do not serve to identify you as an individual, but to improve the functioning of our platform.

If you do not accept these cookies, it may disable access to certain content on our platform and affect certain performance and functionality of our platform.

ANALYTICAL COOKIES

TARGET COOKIES

Analytical cookies and targeted cookies are used to provide you with certain content that is relevant to you and your interests. Based on these cookies, targeted advertising is carried out, giving you access to advertisements that may be appropriate to your interests. These cookies remember which products you have viewed on our platform, and how many times you have viewed a certain product or product type, and this information is shared with third parties (advertisers and marketing agencies). Among other things, the purpose of these cookies is to prevent the same ads from being displayed to you again. These cookies collect personal data by collecting data on the IP address or identity of the user’s device.

Also, if you do not accept these cookies, you will not affect the fact that the ads appear less often, but only that the ads will not be tailored to your interests.

ADVERTISING COOKIES

The list of cookies mentioned above is not final and unchangeable, it can be changed when necessary to improve the functionality of our platform and provide a better user experience to all visitors to our platform. In accordance with this, please check the list of active cookies on our platform regularly, which is located within the Cookies Policy.

HOW ARE COOKIES CONTROLLED AND DELETED?

Cookies placed on our platform are not considered accepted by default, so if you want to disable or delete them, you must first explicitly accept them using the cookie management tool, which will be displayed upon your first visit to our platform.

DISABLE COOKIES THROUGH OUR COOKIE MANAGEMENT TOOL

Upon your first visit to our platform, a form will appear that allows you to choose which cookies you will enable and accept, thus indirectly deciding which personal data you will reveal in this way. In addition to the necessary cookies, which are pre-checked as accepted and cannot be turned off, you must explicitly approve all other types of cookies by checking the box in front of them. If you do not explicitly approve them, they will be considered not accepted.

DISABLE COOKIES THROUGH YOUR INTERNET BROWSER SETTINGS

Most internet browsers are set to automatically accept cookies. If you do not want our platform to store cookies on your device, you can change your browser settings to get a warning before certain cookies are saved. You can also set your browser to reject most of our cookies or only certain third-party cookies. Additionally, you can withdraw your consent for cookies by deleting cookies that are already saved.

In case you are accessing our platform using different devices (including different types of devices such as phone, tablet, laptop computer), it is necessary to adjust your browser settings on all these devices.

Information on how to change cookie settings can be found in the "Help" section of the browser you actively use to access our platform.

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